Don’t be an #InstaFitnessWanker – Be Credible

Do you know who Sebastian Oreb is? Otherwise known as the Australian Strength Coach, Oreb is probably one of the most followed male trainers in Australia (just behind Commando Steve). He is a personal trainer, strength & conditioning coach and power-lifter training out of Base Gym in Sydney, where he currently works with high level athletes in the NRL & MMA.

In my opinion, Oreb is a gifted coach and social media personality. But what makes him special is that his hugely popular social media account  (@australianstrengthcoach) is littered with hundreds of videos of people training! Big men lifting heavy shit. Little men lifting heavy shit. Women lifting heavy shit. And even the odd child here and there, lifting (relatively) heavy shit.

Now this might not seem like a big thing to those not familiar with the inner workings of the fitness industry, but to someone who has spent the last decade working in and studying the industry – this is huge.

Why, you may ask?

Because Oreb’s approach is to prove himself credible to his followers through his social media account. His training techniques, his philosophy and his skill in getting the best from his athletes is quantified in each and every video he posts. Unfiltered and unedited, Oreb’s videos show a real person achieving real milestones.

Now compare this to the myriad trainers who only post photos of themselves flexing, eating, posing or pushing supplements. These Instafitnesswankers (to use a Joshism) use their carefully crafted photo reel like a wartime propaganda machine, manipulating public perception into believing their way is the ‘right’ way and that to be (healthy, strong, happy blah blah blah…) you should buy their (eBook, video series, teabag, shake weight etc).

Shake weight3

You wanna buy a shakeweight?”

In a society where our attention span lasts only about eight seconds, these trainers unfortunately seem to have the market share, the money and the notoriety. The vast majority of exercising Australians don’t want to invest the time in searching for that which makes great trainers & strength coaches – credibility.

In my opinion, credibility in trainers can be demonstrated by:

  • The consistent, long term, positive results achieved by their clientele
  • Their openness about their practices and their failures
  • Their willingness to learn from their setbacks and
  • Having approaches that move with the science, not stuck in the dogma of yesteryear.

As the fitness industry grows and we see more and more trainers and coaches climbing out of the wormholes that are our registered training organisations, it is imperative that our focus as a society shifts away from those who pose the best in their active-wear to those who pose the least risk in impacting our bodies and minds.

Until next time,






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